The Immeasurable Value of Doing Business with Friends

What’s the first thing that comes to mind when you think of a high-producing, large-volume real estate team? Talent? Expertise? Absolutely. These are foundational skills ever business most posses in order to survive the ebbs and flows of an ever-changing economy. However, there’s another component that can easily be overlooked or dismissed. It’s the immeasurable value of personal relationships. When we know you not only as a client, but as a friend, we’re much better equipped to understand your personal preferences and needs. Many businesses treat their clients as a means to an end. Their end goal is profit, even at the expense of their client’s best interest. At The Peters Company, we hold in highest regard the honor of not only introducing you to your dream home but also making wise investment decisions. We refuse to conduct business any other way.


Every year our team is improving. We celebrate our successes and honestly evaluate our opportunities for growth. As we’ve expanded, both in team size and sales volume, one of our secrets to success is specialization. We have a full team of buyer’s agents that are local experts in upcoming neighborhoods, the best schools, and current market conditions. We have listing agents who utilize strategic methods to obtain the highest dollar and quickest sale of your biggest investment. We also have a full operations staff that specializes in marketing, transaction management, and top-notch customer service. We provide in-depth training to every incoming team member to ensure we offer consistent expertise and excellent customer service across the board. A small real estate team has to manage all of these responsibilities with much less manpower. Even with the best of intentions, they often lack the resources and leverage that allows them to prioritize their clients above all else. With a team of 21 professionals each specializing within their own niche of natural talent, we consistently operate as a well-oiled machine that frees us up to focus on YOU.


What does that mean for you? First of all, by choosing to do business with the number one group in Keller Williams’ Southeast Region, you can rest assured that you’ll have inside access to the best of the best. But even more importantly, you’ll be valued as an important client and friend. The average percentage of people who use the same Realtor for multiple transactions is approximately 20%. With 80% of our business coming from past clients and referral sources, our numbers speak for themselves. If market conditions indicate it’s not the best time to sell, we will let you know. If a particular home could easily become a money pit, we will advise you to look at other properties. We aren’t interested in quick, easy commission checks. We’d much rather gain a lifelong client and friend.


  • Casie Frink

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