Thinking about buying or selling a house? Finding the right agent is important. Often, people are focused on and ask questions about what the agent is going to do to help with either of these tasks. The “what” they are going to do is important. Digging a little deeper can often reveal some other important qualities about your agent that you might find important. Here are two questions to add to your list to ask your agent to learn their “why” behind their “what”.
1. Why are you an agent?
Simon Sinek says, “people don’t buy what you do; they buy why you do it.” Get to know your agent and what drives them. Having an agent that aligns with you on more than just the goal of buying or selling a house can make the occasional stressful situations a little more bearable.
2. What percentage of your business is referral and repeat business? Why do you think that is?
The answer to these questions can tell you a lot about how someone treats their clients. Think about an average experience you had when eating out. You left the restaurant full. Now, think about an exceptional experience you had eating out. You left full and you raved about it to your friends and would probably go back there again. Both experiences left you full. One left you telling others. Referral and repeat business can tell you a lot about how the agent works with their clients.
At The Peters Company, we are driven by a strong “why” and are proud to say that 85% of our business is referral and repeat business. If you’re thinking about buying or selling a house, let us share our “why” and add you to our list of raving fans.
Written by Ray Ciafardini