Goals for 2016

Lesley and I were recently asked to become coaches, helping other real estate agents within Keller Williams Realty International achieve their goals and further their business. This distinguished honor was actually on my goal list from last year to achieve within the next TEN years. You see, every year I write a list of ad hoc goals to achieve in different intervals, such as 1 year, 3 years, 5 years, and 10 years. It’s always fascinating to look back at my goals once the year is over. I end up nailing *most* of my one year goals because they are generally critical given their short time frame to achieve. Unfortunately the whole getting into shape thing eludes me every year! What’s really incredible though is how many of the 3, 5, and even 10 year goals I achieve every year. We generally overestimate what we can do in one year and underestimate what we can accomplish in 3, 5, and 10 years. Keller Williams teaches us that “what you focus on expands,” and it’s an important lesson as we work tirelessly day in and day out. You have to make sure you are focusing on the right things instead of just being “busy” and letting business or life happen. Being intentional and focused leads to extraordinary results.

This intentionality and focus have led to amazing results in our own business at The Peters Company. Over the last three years, we’ve been focused on models and systems, people, and the customer service experience. The results have been explosive as we’ve seen a 72% increase in business over the last 3 years, and in that same time, our team has doubled in size. Models and systems are important because we have to accept that others have gone before us and paved a tremendous path for us to follow successfully. They also allow us to scale the business and think bigger. There’s no reason to reinvent the wheel, or at least not the whole wheel. People are important because you cannot physically or mentally do everything. Once you realize that there are people out there that can do your job or portions of your job better than you can, your world begins to change, and an exponential growth opportunity appears. The customer service experience is really where models, systems, and people, in this case team members, meet standards.

This year I rolled out this 1, 3, 5, and 10 year goal setting approach to our team, and incidentally it was perhaps the best discussion we had during our entire day-long 2016 kickoff meeting. The dialogue we had was engaging and inspiring. It was priceless. Team members helping other team members think about how they can make their goals a reality, creating accountability, and changing lives. Helping others achieve what they want is core to what The Peters Company is all about. It’s important for our employees and team members, and of course, it’s important for our clients. Making the shift to conversations around “What’s a win for you?” and “What does a perfect transaction look like for you?” are vital to the success of The Peters Company as we evolve and continue to deliver the best customer service experience in our industry. This is what we are focused on.

So, this brings us to you. I challenge you to write down your goals, and be honest with yourself. When will you accomplish them? If buying, selling, or investing in Metro Atlanta real estate is on that list even 10 years from now, please let us know. We want to help you make those goals a reality. After all, what good are goals that you don’t achieve?

Written by Andy Peters

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